What is a ‘Foundation’ Website?
A Foundation website is a live, fully functioning website designed so you can proudly represent your business or project online, even when you are working to a limited budget.
It is made within the funds you have available, and includes the essential features and functions you need to successfully reach and convert your audience.
It is built within certain constraints, so we might not be able to strive for perfection in every area the way we can in projects with a larger budget.
A Foundation website includes the following:
A live, fully functioning, stylish, modern and professional looking website
Your branding, images and copy, supplied by you and elegantly incorporated into the website by us
Your core messages clearly and prominently displayed, so your customers understand your offer and what they need to do
A way for your customers to contact you to purchase, book or enquire about your services
A blog component, if you require one
Mailing list signup forms and integration with your mailing list provider
It’s a great foundation from which your website can grow and evolve, without having to spend a lot of money at the outset
What isn’t included?
Because Foundation websites are made for projects with limited resources, you should consider the following differences with projects that benefit from a full budget:
- We cannot make extensive revisions to your website based on your feedback, but we promise to create a fit-for-purpose, professional website for you
- Aesthetically, your website might not be the fullest expression of the website you have in mind, but in time we can make it so with additional work
- We cannot take the extra time to setup premium plugins or create special functionality. For example, you might need a sophisticated booking and payment system, but it might be that for now your customers need to contact you directly for this.
- Our priority is getting the main functionality and messages in place, so we cannot spend so much time perfecting the look and feel. It will still be nice, and this can be developed later on when you are ready.
The great thing about Foundation websites is that when more budget becomes available, we can develop your website further. Eventually you will have the perfect online presence. Feel free to let us know if you have any questions about Foundation websites.